With over 750 million people online, China has more internet users than any other country. This is a huge market opportunity for brands who can deliver a quality online experience: in 2021, e-commerce sales value in China was approximately $2.64 trillion U.S. dollars, and that number is expected to grow to $4 trillion by 2026.
Reaching these users is uniquely challenging, however, as internet connectivity to the rest of the world is severely impacted by the so-called Great Firewall. Within China itself, internet service providers and Content Delivery Networks (CDNs) are regionally focused, with poor interconnection among them.
Enterprises delivering online services in China need a different approach to DNS and traffic management. This whitepaper explains: