All internet traffic - including mobile internet traffic - depends on DNS, the mechanism for connecting end users with content. Until recently, the most sophisticated traffic management solutions on the market were restricted to using geographic data to make routing decisions. This is problematic for Ad Tech companies because outages, network congestion, maintenance requirements, and other issues can produce significant latency.
To meet Ad Tech's stringent requirements for reliability and performance, NS1 introduced its DNS-based intelligent traffic management solution which leverages network, system, and user data to make real-time routing decisions. Download this white paper to learn more.